UGC & Influencer Marketing FOR MUM, BABY & LIFESTYLE BRANDS
Gifted content that actually gets used.
Done-for-you UGC and influencer management for mum, baby and lifestyle brands, built by someone who ran the exact playbook for her own brand first.
Real Brands, Real Results
Metier Social is a boutique UGC and influencer agency, built on a curated network of 1,000+ Australian micro-creators.
Our creators aren't posting for reach; they're sharing real life. Parenting, home, pets, everyday routines, the products that actually make it into their week. That's what makes the content land: it doesn't feel like an ad, because it isn't one.
The result is authentic storytelling brands can point to and say, that's exactly who we're trying to reach.
Brands we commonly work with:
Baby & parenting
Home & lifestyle
Wellness & self care
Fashion & everyday essentials
Our Difference
Content that actually moves the needle, not just fills a feed.
We're a boutique agency, not a big-box platform — and we've run our own ecommerce brand, so we know exactly what a founder needs from a UGC campaign, not just what looks good in a case study.
That means no cookie-cutter briefs, no recycled campaigns, just tailored, one-on-one support from people who genuinely understand your audience.
Why Brands Choose Metier Social
➡ A curated network of trusted micro-creators, hand-picked for fit
➡ Content that feels natural, not staged — because it isn't
➡ Real influencer marketing, without the big-agency retainer
➡ Content built to be repurposed across social, ads and your website
➡ Personalised, boutique support on every single campaign
More Than a Post, Content Built to Work Harder
Every piece of content our creators produce is made to live beyond the feed. It's shot to convert on ads, blend into your site, and hold up wherever your audience finds you next.
Use It Across:
➡ Instagram & TikTok
➡ Paid Meta ads
➡ Website content
➡ Email marketing
Testimonials
trusted by AUS and NZ brands
"Metier Social has been a game changer! Their expert, hands-on approach made influencer marketing effortless for us. We've seen real growth in both audience and engagement. Highly recommend!"
"Metier Social transformed our influencer marketing by connecting us with authentic mums creating valuable UGC. This boosted our brand awareness, organic content, and provided fresh material for ads. Highly recommend for growing brands!"
We’ve had such an amazing experience working with Metier Social! From start to finish, everything has been incredibly organised, making the process smooth and stress-free. Gemma is an absolute star - extremely helpful, thorough, and genuinely invested in helping us strengthen our brand. Highly recommend Metier Social to anyone looking for a team that goes above and beyond!
Real Creators. Real Influence. Real Results.
See what we’ve been creating with our incredible community of creators and brands.
follow us @metier.social
Trusted By:
Proudly Partnering with Innovative Brands.
