You’re sending out gifted products... and getting little (or nothing) back.
The content that does trickle in? Late, off-brand, or unusable for Meta ads.
You’re too busy juggling a million things to manage briefs, follow-ups, and timelines, and influencer platforms just don’t get your niche.
You need UGC that’s actually tailored, timely, and trusted by your audience, without it becoming your full-time job.
When I was growing The Nappy Society, I tried every influencer platform and UGC shortcut out there and honestly? None of it moved the needle.
So I built my own system.
By hand-picking the right creators, crafting clear briefs, checking in weekly, and managing the whole process, I finally saw the shift.
Since using my Metier UGC system:
My Meta ROAS has jumped
Organic engagement is at an all-time high
I no longer need a social media manager
And my feed is full of relatable, converting content.
Now, I do the same for other mum and family brands ready to grow.
Done-for-you influencer marketing and UGC creation, built specifically for mum and family brands.
We handle the entire process so you get high-quality, on-brand content that boosts ROAS, builds trust, and fills your feed with community-driven engagement.
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More time back — to focus on your business or enjoy family life, without chasing creators or managing campaigns
Tailored UGC for ads — every piece of content is made with Meta performance in mind.
Higher ROI — UGC is designed to convert, with proven results in boosted ROAS and ad performance.
Stronger organic presence — more engagement, more reach, and more community-led growth.
1. Onboarding Call – We get to know your brand, goals, and ideal customer.
2. Tailored Brief Creation – We craft a custom brief that reflects your tone, message, and ad needs.
3. Influencer Selection – We hand-pick trusted creators who align with your audience and values.
4. Content Within 30 Days – Once products are sent, we manage the full process and deliver ready-to-use content fast.
5. Organised & Ready to Use – Every asset is saved in your personal brand folder, easy to access and plug into your ads or socials.
"As the founder of BukiBaby Sunglasses, I struggled with influencer marketing until I partnered with Metier Social.
They took care of everything from outreach to accountability, connecting us with authentic mums who created valuable user-generated content.
This fresh UGC boosted our brand awareness, enhanced organic content, and provided us with a bank of content for ads. For brands launching or growing, UGC is a powerful, cost-effective tool, and I highly recommend Metier Social!"
- Ashlee, Founder of BukiBaby
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