Influencer Marketing

for Brands in thE

Mum & Family Space

About Us

Hi, I’m Gemma, founder of Metier Social and mum behind The Nappy Society.

I know how overwhelming it can feel trying to grow a small business, especially in the mum and baby space. When I was building my own brand, I craved real connections with real mums… not polished influencer ads or overpriced agencies.

That’s why I started Metier Social, a boutique agency that helps family-focused brands connect with micro mum influencers who genuinely care about what you do.

No apps. No guesswork. Just thoughtful, personalised support, from me, to you.

Yes, I Want Consistent UGC!

Our Difference

Consistent, high-quality content that drives real engagement and long-term brand growth.

At Metier Social, we do things differently. We're a boutique agency run by mums, for brands in the mum and family space. That means no cookie-cutter campaigns, just tailored, one-on-one support from people who genuinely get your audience.

We take care of the entire influencer process, from hand-picking the right creators to managing content and delivery, so you don’t have to. Our goal? To keep things simple for you while driving real engagement and long-term growth.

We work exclusively with trusted micro-influencers who create content that feels real, not rehearsed. Through smart, contra-based campaigns, we help your brand appear in everyday, meaningful conversations.

Show Me How It Works

Testimonials

Some kind words from amazing clients

★ ★ ★ ★ ★

"Metier Social has been a game changer! Their expert, hands-on approach made influencer marketing effortless for us. We've seen real growth in both audience and engagement. Highly recommend!"

Cassandra

Founder of Bunnie Caddie

★ ★ ★ ★ ★

"Metier Social transformed our influencer marketing by connecting us with authentic mums creating valuable UGC. This boosted our brand awareness, organic content, and provided fresh material for ads. Highly recommend for growing brands!"

Ashlee

Founder of BukiBaby

★ ★ ★ ★ ★

We’ve had such an amazing experience working with Metier Social! From start to finish, everything has been incredibly organised, making the process smooth and stress-free. Gemma is an absolute star - extremely helpful, thorough, and genuinely invested in helping us strengthen our brand. Highly recommend Metier Social to anyone looking for a team that goes above and beyond!

Shanti

Founder of Little Wiwa