Connecting businesses with micro-mumfluencers

Metier Social connects small businesses in the mum and baby space with hand-picked mumfluencers, creating authentic relationships that build trust and drive meaningful growth. Whether you're a business or an influencer, discover how we can help you grow together.

Driving Meaningful Impact & Genuine Engagement

Metier Social specialises in influencer marketing, dedicated to helping small businesses in the mum-and-baby space connect with micro mumfluencers. We offer a personalised approach, managing everything from influencer selection and brief creation to campaign execution and reporting. With a focus on genuine relationships, tailored strategies, and sustainable growth, we streamline the influencer marketing process so you can enhance your brand's visibility and engagement effortlessly.

Working with micro mumfluencers offers a more authentic and engaging way to connect with your audience compared to larger influencers or solely relying on UGC creation. Micro-influencers are often more relatable, as they foster closer, more genuine relationships with their followers, resulting in higher engagement and trust. By focusing on quality interactions rather than sheer numbers, micro-influencers help brands create meaningful connections and drive long-term loyalty.

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Our Difference

Personalised Attention: At Metier Social, we offer a personalised approach that larger agencies often lack. Our boutique size allows us to provide dedicated, one-on-one service tailored specifically for businesses in the mum and baby space. You’ll work directly with experienced mums who understand your unique challenges having run and grown their own product base businesses, and are committed to crafting strategies that align perfectly with your brand’s goals.

Expertise and Efficiency: Unlike generic solutions, we manage every detail of your influencer campaigns—from selecting the ideal influencers to handling briefs and overseeing content delivery. Our hands-on approach ensures seamless execution and impactful results, freeing you to focus on growing your business. We build genuine relationships and focus on quality and clarity, delivering sustainable growth and long-lasting engagement.

Micro-Mumfluencers: At Metier Social, we understand the power of authentic content and the vital role micro-influencers play in driving brand growth. By leveraging organic, uncurated content through real voices, we help brands reach engaged audiences in a way that feels genuine and relatable. Our strategy includes thoughtful micro-influencer partnerships through contra-exchange campaigns, maximising brand visibility.

“Metier Social has been a game changer for our small business! Their professionalism, expertise, and ability to elevate our brand have exceeded all expectations. Managing influencer marketing has never been easier—they handle everything from content creation to engagement seamlessly. We've seen real growth in both our audience and engagement thanks to their incredible service. Highly recommend for any business looking to boost their online presence!” - Bunnie Caddie