Connecting businesses with micro-mumfluencers
Did you know that user-generated content (UGC) featured in paid advertisements can boost conversion rates by 29%? Metier Social connects businesses in the mum-and-baby industry with mum influencers, fostering genuine relationships that enhance trust, spur significant growth, and demonstrate that authentic UGC can improve your paid advertising outcomes.
Driving Meaningful Impact & Genuine Engagement
Metier Social focuses on influencer marketing for the mum-and-baby sector, helping businesses connect with micro-influencers. We manage everything from selecting influencers and creating briefs to executing campaigns. Additionally, we can assist with product launches and user-generated content (UGC) for paid ads.
Working with micro-influencers is a more genuine way to connect with your audience than using larger influencers or just focusing on user-generated content. Micro-influencers are often more relatable because they build closer and more real relationships with their followers, leading to better engagement and trust. By valuing quality interactions over large follower counts, micro-influencers help brands create meaningful connections and develop long-term loyalty.
Our Difference
Personalised Attention: At Metier Social, we offer a tailored, one-on-one service that larger agencies often lack. Our boutique size ensures dedicated support from experienced mums who understand your challenges in the mum and baby space. We craft strategies aligned with your brand’s goals.
Expertise and Efficiency: We manage every aspect of your influencer campaigns, from selecting the right influencers to overseeing content delivery. Our hands-on approach ensures seamless execution and impactful results, allowing you to focus on business growth. We prioritise genuine relationships and quality, delivering sustainable growth and lasting engagement.
Micro-Mumfluencers: At Metier Social, we recognise the impact of authentic content created by micro-influencers on brand growth. By utilising genuine, organic content, we connect brands with engaged audiences. Our approach focuses on strategic micro-influencer collaborations through contra-exchange campaigns to enhance brand visibility.
“Metier Social has been a game changer for our small business! Their professionalism, expertise, and ability to elevate our brand have exceeded all expectations. Managing influencer marketing has never been easier—they handle everything from content creation to engagement seamlessly. We've seen real growth in both our audience and engagement thanks to their incredible service. Highly recommend for any business looking to boost their online presence!” - Bunnie Caddie
Recent Collaborations
Real Mums, Real Influence, Real Results.
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Proudly Partnering with Innovative Brands in the Mum and Baby Space.
