“We tailor influencer strategies to ensure meaningful impact and genuine engagement for every brand.”
Our Story
Metier Social was founded out of a personal need. As the owner of The Nappy Society, I faced the same challenges many small business owners do—building a business while raising a family.
Finding the right influencers, coordinating campaigns, and creating genuine connections in the mum community was overwhelming and time-consuming. Yet, I knew these were key elements to scaling my brand. Existing services felt impersonal, focusing solely on UGC or offering generic app-based solutions. I wanted more—a partner to strategise with, share ideas, and drive sustainable growth.
After eight years of building my business, I’m excited to offer this personalised approach to other small businesses and mums looking to grow.
What Makes Us Different
At Metier Social, we pride ourselves on delivering a personalised experience. You’ll work directly with a dedicated team of mums who understand your industry and the challenges you face. From selecting the ideal influencers to crafting tailored briefs and overseeing the entire process, we manage every detail. We ensure seamless execution—from coordinating product delivery to monitoring timely, relevant content that aligns with your brand’s voice.
All you need to do is choose your top influencers each month, and we take care of the rest. For businesses looking for more in-depth support, we also provide strategic planning, regular reports, and monthly check-ins to discuss growth opportunities and refine your approach.
Our Values
Tailored Solutions: We believe every brand is unique, and our approach reflects that. We offer personalised strategies, ensuring your needs and goals are at the forefront.
Genuine Relationships: We prioritise building strong, lasting relationships—with both our clients and influencers—to drive meaningful engagement and brand loyalty.
Simplicity and Clarity: We manage the complex elements of influencer marketing so you can focus on what you do best. Transparency and clear communication are central to our process.
Sustainable Growth: We focus on quality partnerships and long-term results rather than short-term gains, helping your brand establish trust and credibility in your niche.
Work With Us
Our services are tailored for small businesses and startups in the mum and baby space, especially product-based brands looking to increase sales, engagement, and awareness within the Australian market.